ILIAD SOCIAL MEDIA

Creating social content for a telco means working within clear constraints: every post has a purpose, every offer needs to be understood at a glance, and every visual needs to feel worth stopping for. The challenge is balancing clarity, creativity and brand consistency in a fast-moving social landscape.

As part of iliad’s social media team, I collaborate closely with a copywriter to turn briefs, trends and community conversations into visual concepts. From initial concept to final execution, I lead the visual development across static posts, carousels, stories and motion, adapting the brand’s visual language to offer-led content, community engagement and major campaigns, including Megan Gale.