iliad Social Media

Instagram-first content shaped around offers, everyday insights and community conversations.

I work with iliad’s social media team on Instagram-first content, turning business priorities, recurring community themes and editorial moments into clear visual concepts.

The work spans different content modes: offer-led communication, reactive posts, everyday humour, engagement formats and occasional campaign moments. Each concept is developed together with copy, then translated into static posts, carousels, stories or motion assets.

The goal is to keep the content direct, recognisable and socially native, while staying consistent with iliad’s visual language.

Brands

iliad Italia

Team

iliad social media team

Year

2025 · 2026

Services

Art Direction · GENERATIVE AI · mOTION DESIGN

Workflow

Insights

Editorial needs, community conversations and business priorities become the starting point for each post.

Insights

Editorial needs, community conversations and business priorities become the starting point for each post.

Insights

Editorial needs, community conversations and business priorities become the starting point for each post.

Concept & copy alignment

Visual ideas are shaped together with copy, so the message feels immediate, relevant and platform-native.

Concept & copy alignment

Visual ideas are shaped together with copy, so the message feels immediate, relevant and platform-native.

Concept & copy alignment

Visual ideas are shaped together with copy, so the message feels immediate, relevant and platform-native.

Visual direction

Each idea becomes a clear format: bold typography, direct messaging, simple hierarchy and recognisable iliad codes.

Visual direction

Each idea becomes a clear format: bold typography, direct messaging, simple hierarchy and recognisable iliad codes.

Visual direction

Each idea becomes a clear format: bold typography, direct messaging, simple hierarchy and recognisable iliad codes.

Adaptations

Once the Instagram asset is defined, the concept can be adjusted for stories and other social touchpoints.

Adaptations

Once the Instagram asset is defined, the concept can be adjusted for stories and other social touchpoints.

Adaptations

Once the Instagram asset is defined, the concept can be adjusted for stories and other social touchpoints.

OFFER-LED POSTS

Newsstand activation

Next Project

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iliad x Lega Serie A

Uniting the two partners through a winning visual identity

ART DIRECTION

DIGITAL & PRINT DESIGN

iliad x Lega Serie A

Uniting the two partners through a winning visual identity

ART DIRECTION

DIGITAL & PRINT DESIGN

iliad x Lega Serie A

Uniting the two partners through a winning visual identity

ART DIRECTION

DIGITAL & PRINT DESIGN