Learning digital skills shouldn't feel intimidating. The challenge was creating a visual identity that could make educational content feel approachable, engaging and easy to navigate without becoming childish.

Developed by WeSchool in collaboration with TheFabLab and supported by the Italian Ministry for Equal Opportunities, Supereroi di Casa is an online educational programme designed to help adult homemakers build confidence with digital tools, covering digital literacy, home and financial management, and online safety.

I developed the visual identity, creating a modular system of illustrations, icons and graphic elements designed to make complex topics feel simple, accessible and engaging. The system was then applied consistently across educational materials, presentation templates, social media and advertising, ensuring a cohesive visual language throughout the project.