Bringing the digital world closer to people who had never felt it was for them. The challenge was finding a visual language that felt approachable and fun without falling into clichés.

Supereroi di Casa is an online educational program developed for WeSchool with TheFabLab and backed by the Italian Ministry for Equal Opportunities. The course helped adult homemakers gain confidence with digital tools, covering digital literacy, home and financial management, and online safety.

I led the creation of the visual identity, including the logo, custom illustrations, and presentation templates.

Together with the team, we crafted educational content, website touchpoints, advertising materials and social media content, keeping every element clear and accessible.