Primephonic was a classical music streaming service for a niche audience, now integrated into Apple Music. Its visual identity was built around the idea of translating sound into form.

We developed a cohesive illustration system to work across multiple touchpoints, from social media to the app experience, spanning playlist covers, in-app assets, and digital campaigns.

The visual language is minimal yet expressive: fluid lines translate movement and rhythm into form. Figures are reduced to their essential features, balancing abstraction and clarity, while a restrained color palette ensures consistency across applications.