Classical music rarely comes with a visual language designed for digital platforms. With few existing visual references to build on, the challenge was contributing to a visual identity that could make Primephonic's catalogue feel expressive, recognisable and consistent.

Primephonic was a classical music streaming service, later integrated into Apple Music. Working alongside the design team, I contributed to the implementation of the platform's visual identity, developing a scalable illustration systemdesigned to give playlists, editorial content and in-app experiences a consistent visual language.

I created illustrations applied across the product experience, social media and digital campaigns, helping establish a cohesive visual identity across multiple touchpoints.