iliad and Lega Serie A are two strong identities. The challenge was building a visual system that could unite them without losing either.

Developed for the "Vinci il calcio con iliad" contest, the campaign visual system is built around a football-inspired key visual and a modular hexagonal pattern drawn from the ball's structure.

Built on iliad’s established visual language, the system was designed to scale across landing pages, contest flows, social assets, print materials, merchandise and nationwide activations.

In collaboration with the iliad UX/UI team and Tiempo Nord, I designed two landing page experiences supporting both campaign mechanics: “Vinci il calcio con iliad” and the instant-win “Vinci premi da stadio con iliad.”

The system is currently rolling out nationwide, and I'm still involved in its development.