iliad x Lega Serie A
iliad x Lega Serie A
iliad x Lega Serie A
A season-long experience connecting football fans with exclusive prizes
A season-long experience connecting football fans with exclusive prizes
A season-long experience connecting football fans with exclusive prizes
As iliad entered its second season as Innovation & Technology Partner of Lega Serie A, the challenge was to evolve “Vinci il calcio con iliad” into a scalable identity for a nationwide, season-long activation.
Working alongside the iliad UX/UI team and Tiempo Nord, I helped develop a cohesive system connecting the contest platforms with the wider campaign across digital and physical touchpoints.
Brands
iliad Italia · Lega Serie A
Brands
iliad Italia · Lega Serie A
Team
iliad Design & UX/UI Team · Tiempo Nord
Team
iliad Design & UX/UI Team · Tiempo Nord
Season
2025 · 2026
Season
2025 · 2026
Services
Art direction · digital & print · motion design
Services
Art direction · digital & print · motion design
Visual system
Visual system
A modular visual system derived from football geometry, designed to scale consistently across every campaign touchpoint.
A modular visual system derived from football geometry, designed to scale consistently across every campaign touchpoint.
The geometric structure of the ball became the starting point for the campaign’s visual language.
The geometric structure of the ball became the starting point for the campaign’s visual language.
The geometric structure of the ball became the starting point for the campaign’s visual language.
The geometric structure of the ball became the starting point for the campaign’s visual language.
Vinci il calcio con iliad
Main contest experience
Vinci il calcio con iliad
The main contest invited users to choose the Serie A match they wanted to attend and enter a season-long prize draw for match tickets and exclusive football experiences.
The main contest invited users to choose the Serie A match they wanted to attend and enter a season-long prize draw for match tickets and exclusive football experiences.
AI-generated image
Vinci premi da stadio con iliad
Instant-win experience
Vinci premi da stadio con iliad
Running alongside the main contest, the instant-win experience let users immediately discover whether they had won exclusive branded rewards, creating a shorter interaction centred on speed, surprise and instant gratification.
Running alongside the main contest, the instant-win experience let users immediately discover whether they had won exclusive branded rewards, creating a shorter interaction centred on speed, surprise and instant gratification.
AI-generated image
Social assets
Social assets
Social assets
A flexible toolkit designed to communicate different contest mechanics while maintaining a consistent visual identity throughout the season.
A flexible toolkit designed to communicate different contest mechanics while maintaining a consistent visual identity throughout the season.
Newsstand activation
Newsstand activation
Newsstand activation
An iconic Milan newsstand became the campaign's physical hub for a public Meet & Greet with Marco Materazzi and Massimo Ambrosini.
An iconic Milan newsstand became the campaign's physical hub for a public Meet & Greet with Marco Materazzi and Massimo Ambrosini.
Name
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"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
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"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
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"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
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"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
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"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
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"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Name
"Draggable Infinite Carousel made my portfolio so much more dynamic. A must-have for Framer creators!"
Digital Signage Across Milan
Digital Signage Across Milan
Digital screens brought the campaign into high-traffic urban spaces through bold compositions designed for immediate recognition.
Digital screens brought the campaign into high-traffic urban spaces through bold compositions designed for immediate recognition.
Digital screens brought the campaign into high-traffic urban spaces through bold compositions designed for immediate recognition.
AI-generated video
