Developed for the Vinci il calcio con iliad contest, I designed a visual system celebrating the partnership between Lega Serie A and iliad.

Building on iliad’s established visual language, the system centers on a football-inspired key visual and a distinctive hexagonal pattern, a modular element derived from the ball’s structure, designed to create rhythm and scale across touchpoints.

In collaboration with the iliad UX/UI team and Tiempo Nord, I designed two landing pages supporting both contests: Vinci il calcio con iliad and the instant-win Vinci premi da stadio con iliad

The system is currently rolling out nationwide across print, digital, merchandise, and experiential touchpoints. I remain involved in its ongoing development, ensuring consistency and recognizability at every scale.