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A campaign turning match-day dirt into a cultural signal - 🏆 D&AD New Blood, Graphite Pencil
A campaign turning match-day dirt into a cultural signal - 🏆 D&AD New Blood, Graphite Pencil
A campaign turning match-day dirt into a cultural signal - 🏆 D&AD New Blood, Graphite Pencil
A group project developed during the Art Direction Master at IED, guided by the agency Dude.
Created for the D&AD New Blood contest, this national PR-able campaign for Unilever’s Play On platform celebrated everyday resilience with a football match where Juventus pro players wore their fans’ worn-out jerseys.
I contributed to research and concept development, crafted the campaign identity and summary board, and designed the motion for the video case.
A group project developed during the Art Direction Master at IED, guided by the agency Dude.
Created for the D&AD New Blood contest, this national PR-able campaign for Unilever’s Play On platform celebrated everyday resilience with a football match where Juventus pro players wore their fans’ worn-out jerseys.
I contributed to research and concept development, crafted the campaign identity and summary board, and designed the motion for the video case.
A group project developed during an Art Direction Master provided by IED and the agency Dude .
Created for the D&AD New Blood contest, this national PR-able campaign for Unilever’s Play On platform celebrated everyday resilience with a football match where Juventus pro players wore their fans’ worn-out jerseys.
I contributed to research and concept development, crafted the campaign identity and summary board, and designed the motion for the video case.
Project Type
MASTER project
team
g. Benavides, M. Cappellari, M. TURATI
Year
2025
Services
Art Direction · Motion Design
